@ChiSportsRoss
@ChiSportsRoss is Chicago Bulls fans’ most reliable source for commentary and analysis with a personable spin. My audience of over 30,000 followers rely on the accuracy and consistency of my insightful content across Twitter, TikTok, Instagram, and YouTube. I maintain a relationship with my fanbase who appreciate my sense of humor and how I present information, which follows a digestible and inviting style.
Swish Theory
Swish Theory is a new way to experience basketball analysis. Collecting a group of talented draft scouts, writers, data analysts, podcasters, and basketball minds, we set out to give basketball junkies access to the content that NBA teams use to inform their decision making processes.
Using my background in SEO, web design, and brand management, I helped launch the Swish Theory website, developing a user-friendly CMS through WordPress and custom plugins, custom post types, taxonomies, and a robust player database system. The CMS was designed to give contributors an easy platform to input player stats, highlights, videos, written analysis, and podcasts.
In 2023, we launched the Big Board. To prepare for the 2023 NBA Draft, Swish Theory scouted over 60 prospects and created a detailed ranking database for basketball fans to filter and sort from. I created dynamic fields and a custom sorting system to filter prospects by rank, skillset, and team. Each player card has expandable report features and links back to their full profile. The project was a huge success for Swish Theory, and one of the most fulfilling projects I’ve had the honor to be a part of.
